Warming Notes

    Patterns from the gap between buying a domain and building the business.

    A dark, empty multi-storey car park with white directional arrows painted on the concrete floor and rows of vacant bays under strip lighting.

    The Real Cost of Parking a Domain (It's Not Just the Renewal Fee)

    You have been paying $15 a year to park that domain. Here is what the renewal fee does not show you -- the four cost categories that make passive parking more expensive than most domain owners realize.

    September 1, 2026
    8 min read
    Bret SiersBret Siers
    A minimal desk calendar open to a single date page, softly lit against a muted gray background, edges slightly out of focus.

    What to Do in the 30 Days After a Domain Expires (Before It's Gone)

    Your domain expired. Or it is about to. Here is the ICANN expiration sequence -- exactly what happens, when, and what you can do at each stage before the domain is permanently gone.

    August 25, 2026
    9 min read
    Bret SiersBret Siers
    A ploughed, unplanted field at dawn with low mist drifting over the soil and a treeline catching the first light behind it.

    The Entrepreneur's Guide to Domains You Haven't Built Yet

    You registered it on conviction and never built it. The renewal notice is not a $14 problem, it is unresolved intention. Here is how to give the idea a home before you are ready to build.

    August 18, 2026
    8 min read
    Bret SiersBret Siers
    Bare trees in a foggy parking lot, overcast light, empty asphalt with no vehicles, institutional vacancy.

    The Complete Guide to Domain Parking in 2026

    Domain parking isn't dead, but passive parking is. Here's the full 2026 picture: what collapsed, what's still standing, and what it means for the domains you own.

    August 11, 2026
    11 min read
    Bret SiersBret Siers
    A Domain Locker Alternative: A Simpler Way to Manage and Launch Your Domains

    A Domain Locker Alternative: A Simpler Way to Manage and Launch Your Domains

    Domain Locker watches your domains for changes. If what you want is one calm view of everything you own and a way to keep each idea alive, here is the simpler alternative.

    August 4, 2026
    8 min read
    Bret SiersBret Siers
    Do Domains Appreciate? The Scarce, Appreciating Asset

    Do Domains Appreciate? The Scarce, Appreciating Asset

    Yes, but. A thin top tier appreciates reliably. Most of the long tail loses money. Here is the honest two-sided answer, and why it argues for holding the name you believe in open, not trading it.

    July 31, 2026
    8 min read
    Bret SiersBret Siers

    Got a Domain War Story?

    Share your battles with expired domains, epic flips, or times you stuck it to the big guys. We love a good underdog story.