Warming Notes
Patterns from the gap between buying a domain and building the business.
The Next Decade of Domain Identity: How Domains Become Proof You're Real
DNS tells systems where a domain is. Domain identity is the evidence that it's real.
Bret Siers
The Myth of "Set and Forget": What Happens to a Website Nobody Maintains
What a site looks like after two years without a decision. Nothing was attacked. Nothing was maintained.
Bret Siers
Can an Expired Domain Hurt Your Other Domains or Brand?
What a lapsed domain leaves behind. Whoever registers it next inherits all four.
Bret Siers
Is WHOIS Privacy Worth It? What's Free and What's Worth Paying For
WHOIS privacy redacts personal fields in a domain's public record. The registrar, key dates, name servers and status codes stay visible. Source: ICANN.
Bret Siers
Domain Registrar vs. Web Host: The Difference That Costs You
One domain, four jobs. They can sit at one company or at four, and the records you set decide which company answers for what.
Bret Siers
Can a Registrar Hold Your Domain Hostage?
A registrar can slow your exit in specific, listed ways. Beyond those, ICANN's Transfer Policy gives you a complaint route.
Bret SiersGot a Domain War Story?
Share your battles with expired domains, epic flips, or times you stuck it to the big guys. We love a good underdog story.