Warming Notes
Patterns from the gap between buying a domain and building the business.
How to Optimize Domains for Both Google and AI Search
How humans skim a page and how a machine reads the same one.
November 18, 2025
13 min read
Bret Siers
Do Blogs Still Help SEO in 2026? (Yes, Here's Why)
One article. Read by search engines and cited by AI: same source, two audiences.
November 11, 2025
10 min read
Bret Siers
Domain Parking vs 404 vs Empty Site: What Each One Tells a Crawler
How a crawler reads three different responses on the same blank domain.
November 4, 2025
23 min read
Bret Siers
Why Founders Buy Domains They Never Use
Forty-seven addresses. One of them is actually being used.
October 28, 2025
15 min read
Bret Siers
You bought the domain. You never built it. Here's what that costs.
First-year .com renewals run in the mid-40% range. Renewals after that run in the mid-80s. Source: Verisign, Q1 2026 investor call.
October 21, 2025
17 min read
Bret Siers
Does Domain Parking Hurt SEO? What Google Actually Sees in 2026
The same URL, two readers. One sees a page. The other sees nothing worth indexing.
October 14, 2025
18 min read
Bret SiersGot a Domain War Story?
Share your battles with expired domains, epic flips, or times you stuck it to the big guys. We love a good underdog story.