Warming Notes

Patterns from the gap between buying a domain and building the business.

Managing 10 vs. 50 Domains

At 10 domains you remember. At 50 you need rules.

Judge a registrar by what it costs to stay, how easy it is to leave and whether it will still be the same company in five years.

An unused domain has three futures. Only one keeps your options open without a full build.

A fake renewal notice can look more polished than the real one, so the details that matter are the ones you have to check, not the ones you can see.

Three domain states, three different answers to the question a crawler asks first.

Same page, two readers. Humans read the design; machines read the declared entities.

Share your battles with expired domains, epic flips, or times you stuck it to the big guys. We love a good underdog story.